Setting the right price and license for your Unity assets is essential to attract buyers and protect your work. This guide will help you determine competitive pricing, choose suitable licensing options, and optimize your offerings for success on MyUnityCodes.

Step 1: Research and Set Competitive Pricing

Understand the Market:

• Explore the MyUnityCodes Marketplace to analyze prices for similar assets.
• Consider factors like asset type, complexity, and quality.

Evaluate Your Asset’s Value:

• Time and Effort: Consider how much effort you invested in creating the asset.
• Uniqueness: Unique or highly detailed assets can command higher prices.
• Demand: Assets that solve common problems or have wide applicability are more valuable.

Use Tiered Pricing:

• Offer multiple pricing options for different levels of access or use:
  • Standard License: For personal or limited commercial use.
  • Extended License: For broader commercial use or redistribution rights.

Start with Introductory Pricing:

• Offer a launch discount to attract early buyers and gather reviews.
• Increase the price gradually as the asset gains traction.

Step 2: Choose the Right Licensing Options

Licensing defines how buyers can use your assets. Common options include:

Personal Use License:

• Allows buyers to use the asset for non-commercial projects only.
• Typically priced lower to attract hobbyists and small developers.

Commercial Use License:

• Permits use in commercial projects like games, apps, or simulations.
• Set a higher price to reflect the value of commercial rights.

Extended License:

• Grants broader rights, such as modification, redistribution, or use in SaaS platforms.
• Best suited for enterprise customers; priced significantly higher.

Custom Licensing (Optional):

• Offer tailored licensing for unique use cases.
• Provide contact details so buyers can negotiate directly with you.

Step 3: Clearly Communicate Licensing Terms

Be Transparent:

• Clearly outline what buyers can and cannot do with your asset.
• Use bullet points or FAQs in the product description for clarity.

Include License Documentation:

• Attach a license agreement file (PDF or TXT) with each purchase.

Highlight Restrictions:

• Examples of restrictions include:
  • No redistribution or resale without permission.
  • No use in projects promoting hate or illegal activities.

Step 4: Offer Discounts and Bundles

Seasonal Discounts:

• Participate in marketplace promotions or create your own sales events.

Bundles:

• Combine multiple assets into a discounted package to increase sales volume.

Loyalty Discounts:

• Reward repeat buyers with exclusive offers.

Step 5: Monitor and Adjust Pricing

Analyze Performance:

• Use the analytics tools in the Seller Hub to track views, sales, and revenue.

Gather Feedback:

• Pay attention to buyer reviews and suggestions regarding pricing.

Stay Competitive:

• Adjust your prices periodically to stay aligned with market trends.

Pro Tips for Success

Experiment with Pricing:

• Start with different price points to see what resonates with your audience.

Educate Your Buyers:

• Use the description to explain why your asset is priced at its current value.

Stay Flexible:

• Be open to adjusting licenses or pricing based on buyer feedback and demand.

Next Steps

Pricing and licensing your Unity assets effectively is key to maximizing sales and protecting your work. Keep refining your strategy, stay informed about market trends, and ensure transparency with your buyers.

Need help? Visit the Help Center or contact us for additional guidance.